Well the rumors were ramped over the last several months as to how would obtain the exclusive Ferrari license based on Hot Wheels/Mattel agreement expiring at the end of 2014. The wait is over, Maisto and Bburago have been granted the license agreement officially as per Bburago’s website.
Is this a good or bad decision for the Ferrari brand? What are your thoughts? IMO I’ll truly miss the efforts from Hot Wheels Elite team, definitely the best bang for the buck in the diecast business today. A true loss…
“Hong Kong (November 2014)
The May Cheong Group Announces Exclusive Ferrari License Agreement
The May Cheong Group, manufacturers of the famous die-cast and radio control replica brands Maisto and Bburago, has announced the signing of an exclusive agreement with Ferrari. The multi-year deal , commencing January 2015, grants MCG the exclusive rights to manufacture and distribute Ferrari replicas throughout the world.
MCG has been manufacturing die-cast vehicle replicas for almost 40 years in their own factories, and have had an ongoing relationship with Ferrari for more than 25 years. Bburago, a die-cast brand from Italy that MCG acquired in 2005 and is celebrating its 40th anniversary in 2015, has an even longer history with Ferrari. The planned 2015 launch includes four ranges of products within the Bburago brand – Signature Series, Racing, Race and Play, and Ferrari Kids. More than 100 cars will be launched prior to the middle of next year. Additionally, Maisto will continue to offer Ferrari model kits, radio control products, as well as other die-cast replicas.
“We are extremely pleased and humbled that we were able to reach this agreement with Ferrari, the preeminent automobile brand in the world,” said Roger Ngan, C.E.O. of MCG. “For 47 years our company has been laying the groundwork, establishing a worldwide distribution network, creating state of the art factories and, most importantly, developing strong relationships that enable us to produce fantastic die-cast replicas. We look to do even more in the coming years.”
More news regarding the products, including scale, titles, and availability, will be available on the Bburago website
More news regarding the products, including scale, titles, and availability, will be available on the Bburago website www.bburago.com later this year.
About The May Cheong Group
The MAY CHEONG GROUP is a collection of affiliated companies working together to create innovative toy and replica products. The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The Bburago brand was acquired in 2005. MCG employs over 7,500 employees worldwide and maintains their own manufacturing facilities covering over 2,000,000 square feet. For more information, visit them at www.maisto.com, www.bburago.com , and follow them at https://www.facebook.com/BburagoCollezione, https://www.facebook.com/MaistoToys, and http://www.twitter.com/maistotoys.”